Webinar 3 Learning Objectives

  • Develop S.M.A.R.T. objectives and identify appropriate indicators
  • Describe common data collection methods
  • Explain quality of data
  • Discuss the steps for development and launch of a basic survey questionnaire, including best practices in survey design and how to organize and summarize the data collected


Gathering Credible Evidence & Data Collection Methods: Quantitative Data (slides)

Vagias, Wade M. (2006). Likert-type scale response anchors. Clemson International Institute for Tourism & Research Development, Department of Parks, Recreation and Tourism Management. Clemson University.

MacDonald, G (2002). Criteria for selection of high-performing indicators: A checklist to inform monitoring and evaluation. Retrieved from http://wmich.edu/evaluation/checklists

The Evaluation Fundamentals Series was developed as part of AIM-Local Health, a research project of the Prevention Research Center (PRC) at Washington University in St. Louis and funded by the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK: R01DK109913; CDC PRC: U48DP006395).

The series was developed by the PRC in partnership with the Brown School Evaluation Center at Washington University in St. Louis and National Association of County & City Health Officials (NACCHO) Research and Evaluation. The overall goal is to build public health professionals’ skills and confidence in developing or strengthening program evaluation plans.