MIYO (Make It Your Own): 2005-2014

Project Dates: 2005-2014

MIYO (Make It Your Own) is an online tool that helps state and local public health agencies create effective information resources for the populations they serve.

MIYO makes it easy for agencies to design high quality materials and customize them for specific priority populations. They build these materials by choosing from a menu of evidence-based strategies and a large library of audience-tested designs, messages and images. MIYO turns their creations into PDF documents that can be printed, e-mailed, sent as a text message or used online. MIYO currently provides users access to resources for promoting colorectal cancer screening. It’s fast, and it’s free.

Project Goals

  • Every state, local, and community health agency in the US has free access to MIYO and uses it to create effective, population-specific health information resources for all Americans.

Implications for Research and Practice

MIYO could provide information resources for a comprehensive set of public health issues. It may help agencies achieve a wide range of objectives in prevention and control of chronic and infectious diseases, injuries, environmental and occupational health, preparedness, mental health, and child development.

Project Contact

Ross Brownson: rbrownson@wustl.edu

Project Staff

Principal Investigator: Matthew W. Kreuter, PhD, MPH

Evidence-based Coordinator: Ross Brownson, PhD

Socio-cultural Coordinator: Vetta Sanders-Thompson, PhD, MA

Project Coordinator: Debbie Pfeiffer, MA from Cancer Prevention and Control Research Network (CPCRN)

Graduate Research Assistants: Sara Johnson-Cardona, MSW and Maggie Fairchild, BA

Project Partners

MO Department of Health and Human Services, MO Department of Social Services, Lance Cancer Coalition, MO Comprehensive Cancer Consortium, Program for the Elimination of Cancer Disparities, University of Washington-Seattle, University of North Carolina-Chapel Hill, Harvard University, University of Texas-Houston, Texas A & M University, University of Colorado-Denver, University of California-Los Angeles, Emory University, University of South Carolina-Charlotte, CDC-funded Colorectal Cancer Control Program grantees (25 states and 4 tribal organizations) and their community partners.

Funding Source

Centers for Disease Control and Prevention (CDC) and the National Cancer Institute (NCI), IU48DP001903 (current funding cycle) and 5U48DP000060 (previous funding cycle)

Related Resources


Cogbill, S., Francis, B., & Sanders Thompson, V. L. (2014). Factors Affecting African American Men’s Use of Online Colorectal Cancer Education.Journal of Cancer Education : The Official Journal of the American Association for Cancer Education, 29(1), 25–29. DOI: 10.1007/s13187-013-0532-7.


Kreuter, M. MIYO (Make It Your Own), health disparities, and the “Long Tail” of cancer communication. Presentation given at the CPCRN annual meeting in Denver, October 2013.

Kreuter, M. MIYO: Make it Your Own. Presentation given on CPCRN Steering Committee Conference call, December 13, 2011.

Kreuter, M. Washington University: Network Center Reports. Presentation given at the CPCRN annual meeting in Chapel Hill, October 2010.